Lenny Kravitz has released 'Come On Get It,' the first single from his forthcoming album, 'Black and White America,' due out this summer.
'Come On Get It' is a return to form for the rock icon, relying heavily on American funk and soul. Recalling the Motown sound of the '60s and '70s, Kravitz channels James Brown's vocals with throaty screams all over slinky, Parliament-inspired horns and buzzy synths.
Using the words "come on get it" as a tag at the end of each sexually charged line, Kravitz drives the song forward with all the seriousness of a true lothario, belting such lines as: "I feel like a canine / Come on, come on and get it / Can I eat from your vine / Come on, come on and get it."
For the 2010-2011 season, the NBA and TNT have featured the song heavily in their recent TV commercials. The spots show live footage of Kravitz and his band performing on an urban basketball court with fans looking on from outside the chain-linked perimeter, and are intercut with quick shots of the NBA's biggest stars and most action-packed highlights.
Kravitz has also been tapped to perform 'Come On Get It' at the 2011 NBA All-Star game on Feb. 20. Rihanna and Josh Groban are slated to sing at the event, as well.
Kravitz's career has spanned over 20 years and several mediums, including an award-winning performance for his role in 2009's 'Precious'. He has sold over 38 million records, and amassed four Grammys. With 'Black and White America', his ninth studio album, he will venture forward with a new label deal with Roadrunner and Atlantic Records.






